What is the Best Instagram Photo and Video Ratio?

Discover the ideal photo and video ratios for optimal Instagram display.

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The best ratio for Instagram photos is 1:1 (square) or 4:5 (portrait). For videos, use 9:16 (vertical) or 16:9 (landscape). These ratios ensure your content displays optimally on the platform.

FAQs & Answers

  1. What is the ideal size for Instagram photos? The ideal size for Instagram photos is either 1:1 (square) or 4:5 (portrait).
  2. What aspect ratio should I use for Instagram videos? For Instagram videos, use a 9:16 aspect ratio for vertical or a 16:9 ratio for landscape.
  3. How does aspect ratio affect my Instagram posts? The correct aspect ratio ensures your content displays well and encourages engagement.
  4. Can I use other ratios for Instagram content? While you can use other ratios, sticking to the recommended ones ensures optimal display and viewer experience.