What Aspect Ratios Does Instagram Support for Photos and Videos?

Discover the ideal aspect ratios for Instagram posts, IGTV, and Reels for optimal visual appeal.

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Instagram uses a 1:1 aspect ratio for posts, but it supports various formats. For IGTV and Reels, the recommended aspect ratio is 9:16. For regular photos, besides the classic square (1:1), you can also use portrait (4:5) and landscape (16:9) formats. Understanding these ratios helps in creating visually appealing and correctly formatted content.

FAQs & Answers

  1. What is the best aspect ratio for Instagram posts? The best aspect ratio for Instagram posts is 1:1 for square images, but portrait (4:5) and landscape (16:9) formats are also supported.
  2. How do I choose the right format for my Instagram videos? For IGTV and Reels, use the 9:16 vertical format to maximize screen usage, while regular posts can utilize various ratios.
  3. Can I post landscape photos on Instagram? Yes, Instagram allows landscape photos in a 16:9 format, though square images are more common.
  4. What aspect ratio does Instagram Stories support? Instagram Stories support a vertical 9:16 aspect ratio to fit mobile screens perfectly.

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For more insights on optimizing your content for social media platforms, check out our articles on video marketing strategies and photo editing tips.

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