What is the Objective of the Better Business Bureau (BBB)?

Learn about the Better Business Bureau's mission to promote marketplace trust and ethical business practices.

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The objective of the Better Business Bureau (BBB) is to promote trust in the marketplace. BBB achieves this by setting standards for ethical business behavior, helping consumers identify trustworthy businesses, and providing complaint resolution services. Accredited businesses meet these standards and can use BBB's accreditation seal as a sign of their commitment to integrity.

FAQs & Answers

  1. What does the Better Business Bureau do? The BBB promotes trust in the marketplace by setting business standards and helping consumers identify trustworthy businesses.
  2. How can businesses get BBB accredited? Businesses can become BBB accredited by meeting specific ethical standards that demonstrate their commitment to integrity.
  3. Why is BBB accreditation important? BBB accreditation serves as a seal of trust, indicating that a business meets high ethical standards and is committed to resolving consumer complaints.
  4. How can consumers file a complaint with the BBB? Consumers can file a complaint through the BBB's website, where they can also access resources for dispute resolution.

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