What is the Goal of the BBB? Understanding Its Role in Marketplace Trust

Discover the mission of the Better Business Bureau and how it promotes trust in the marketplace through standards and consumer resources.

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The goal of the BBB (Better Business Bureau) is to advance marketplace trust. It does this by setting standards for ethical business behavior and monitoring compliance. The BBB also provides consumers and businesses with resources such as reviews, reports, and dispute resolution services to help them make informed decisions.

FAQs & Answers

  1. What services does the Better Business Bureau provide? The BBB offers reviews, reports, and dispute resolution services to assist consumers and businesses.
  2. How does the BBB advance marketplace trust? The BBB sets ethical standards for businesses and monitors compliance to foster trust among consumers.
  3. Is the BBB a government organization? No, the BBB is a private nonprofit organization focused on consumer protection and business ethics.
  4. Why should businesses join the BBB? Joining the BBB can enhance a business's reputation, provide access to resources, and attract trust from consumers.

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