Is YSL Still Called Yves Saint Laurent or Saint Laurent Paris?
Discover if YSL is still called Yves Saint Laurent and learn about the brand's rebranding to Saint Laurent Paris in 2012.
0 views
Yes, the brand is still commonly known as YSL, which stands for Yves Saint Laurent. However, it officially rebranded to Saint Laurent Paris in 2012 for its ready-to-wear collection. Despite this change, the YSL monogram remains iconic and is widely used across various products.
FAQs & Answers
- Why did Yves Saint Laurent rebrand to Saint Laurent Paris? Yves Saint Laurent rebranded to Saint Laurent Paris in 2012 to modernize the brand's image, especially for its ready-to-wear collection, while retaining the iconic YSL monogram.
- Does YSL still use the Yves Saint Laurent logo? Yes, despite the rebranding to Saint Laurent Paris, the YSL monogram remains iconic and is widely used across various product lines.
- What products feature the Saint Laurent Paris branding? The Saint Laurent Paris branding is primarily used on the ready-to-wear collections, while other products may continue using the YSL logo.