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Is It YSL or Saint Laurent? Understanding the Brand Naming Explained

Discover the difference between YSL and Saint Laurent and when to use each name for this iconic fashion brand.

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Video transcript

YSL and Saint Laurent refer to the same brand. The full name is Yves Saint Laurent, but it was rebranded to Saint Laurent for ready-to-wear collections. Accessories like bags and shoes still often use the YSL monogram. So, it's correct to use either name depending on the context.

Questions and answers

  1. What is the difference between YSL and Saint Laurent?

    YSL and Saint Laurent refer to the same brand; 'YSL' is often used for accessories and original branding, while 'Saint Laurent' is the rebranded name for the ready-to-wear collections.

  2. Why did Yves Saint Laurent rebrand to Saint Laurent?

    The brand rebranded to 'Saint Laurent' for its ready-to-wear lines to modernize and simplify the name, while still using the YSL monogram on select accessories.

  3. Is it correct to use YSL and Saint Laurent interchangeably?

    Yes, depending on the context; YSL often refers to the original branding and accessories, whereas Saint Laurent is used for the current ready-to-wear clothing collections.

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