How to Change Your Amazon Store Name - Step-by-Step Guide

Learn how to easily change your Amazon store name in just a few steps. Follow our guide for successful updates.

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Yes, you can change your Amazon store name. To do this, go to your Seller Central account, then navigate to Settings > Account Info. Under the 'Business Information' section, click on 'Display Name', enter your desired store name, and save the changes. Ensure the new name adheres to Amazon's guidelines.

FAQs & Answers

  1. Can I change my Amazon store name anytime? Yes, you can change your Amazon store name at any time through your Seller Central account.
  2. Are there any restrictions on Amazon store names? Yes, new store names must adhere to Amazon's naming guidelines, which include avoiding trademarked names and offensive content.
  3. How long does it take for a new store name to update on Amazon? Typically, changes to your Amazon store name take effect within a few hours but may take longer in some cases.
  4. Will changing my store name affect my sales? Changing your store name should not directly affect sales, but it may impact brand recognition if your customers are used to the old name.

Watch More

For more tips on managing your Amazon store, check our guides on product listings, account settings, and marketing strategies.

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