Elf: American or German?
Is e.l.f. Cosmetics a German Brand or American?

Discover the truth about e.l.f. Cosmetics' origins and its standing in the beauty industry.

Elf's Compassionate Journey
When Did Elf Cosmetics Become Cruelty-Free?

Discover when Elf Cosmetics committed to cruelty-free practices and animal-friendly products.