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Explore why Elf is a top-rated makeup brand known for quality, affordability, and ethical practices.

Learn how e.l.f. Cosmetics aligns with PETA's cruelty-free standards. Discover the brand's commitment to animal welfare.

Discover whether e.l.f. Cosmetics is part of L'Oréal. Learn about its independent status in the beauty industry.

Discover how Elf Cosmetics stands out with affordable, cruelty-free, and innovative beauty products that cater to everyone.

Discover the nationality of e.l.f. Cosmetics and learn about its origins and offerings in affordable beauty.

Discover why Elf Cosmetics faced a lawsuit over mislabeling their products as 'cruelty-free'.

Discover how Rihanna became a billionaire through her diverse business ventures like Fenty Beauty and Savage x Fenty.

Discover Rihanna's ownership of Fenty Beauty and Savage X Fenty, two brands celebrated for inclusivity and diversity.