Did Yves Saint Laurent Change Its Name? Understanding the Saint Laurent Rebranding
Learn why Yves Saint Laurent rebranded its ready-to-wear line to Saint Laurent in 2012 and how the name is still used in beauty and fragrance.
Why Did Saint Laurent Drop the 'Yves' from Its Name in 2012?
Discover why Saint Laurent rebranded by dropping 'Yves' in 2012 under Hedi Slimane's direction to modernize and honor its legacy.