Pepsi vs. Coke Challenge
Understanding the Pepsi Challenge: A Taste Test Phenomenon

Discover how the Pepsi Challenge taste test works and its impact on consumer preferences between Pepsi and Coca-Cola.

Pepsi Challenge Showdown
Discover the Rules of the Pepsi Challenge: Blind Taste Testing Explained

Learn the rules of the Pepsi Challenge and how it impacts brand preferences through blind taste tests.