Why Does Epic Games Offer Free Games? Understanding Their Strategy
Discover how Epic Games uses free games to grow their user base and compete with platforms like Steam.
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Epic Games gives free games to attract and retain users on its platform. By offering these games, they encourage gamers to download and use the Epic Games Store, increasing their user base and potentially boosting sales of other games and in-app purchases. It's a strategic move to compete with other platforms like Steam and to create loyalty and goodwill among the gaming community.
FAQs & Answers
- What is the benefit of free games for gamers? Free games provide gamers access to new titles at no cost, encouraging exploration and potentially leading to future purchases.
- How does Epic Games compete with Steam? Epic Games competes with Steam by offering exclusive free titles and attractive promotions to lure users to its platform.
- Are the free games from Epic Games permanent? Once claimed during the promotional period, the free games are permanently added to your library.
- What strategies do developers use for customer retention in gaming? Developers often use free game giveaways, loyalty rewards, and exclusive content to retain users and encourage ongoing engagement.