Why Ubisoft Stopped Releasing Games on Steam: Understanding Their Strategy

Discover why Ubisoft shifted their games away from Steam to enhance their platform and revenue.

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Ubisoft stopped putting games on Steam to focus on their own launcher, Ubisoft Connect, and to avoid certain revenue-sharing conditions imposed by Steam. This move enables Ubisoft to retain a larger portion of sales revenue and offer a unified platform for their games, promoting a consistent user experience across their portfolio.

FAQs & Answers

  1. What is Ubisoft Connect? Ubisoft Connect is Ubisoft's digital distribution platform that offers a unified experience for players across their games.
  2. How does Steam's revenue-sharing model work? Steam takes a percentage of sales revenue from games sold on their platform, which can impact developers' profits.
  3. What are the benefits of using own game launchers? Using their own launchers allows companies like Ubisoft to retain more revenue and provide a tailored experience to users.
  4. Are other game companies moving away from Steam? Yes, several game companies are launching their own platforms to manage distribution and improve their profitability.

Watch More

If you're interested in gaming distribution strategies, check out our related videos on how other major publishers handle digital sales and platform exclusivity.

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