Why Did Toyota Stop and Revive the Supra? Explained

Explore the reasons behind Toyota's decision to halt the Supra production and its impressive comeback in 2019.

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Toyota stopped the Supra in 2002 due to declining sales and stricter emission regulations. These factors made it challenging to justify continued production. However, the Supra made a comeback in 2019 with a new model developed in collaboration with BMW, aimed at reviving its legacy with modern features and performance.

FAQs & Answers

  1. When was the original Toyota Supra discontinued? The original Toyota Supra was discontinued in 2002.
  2. What led to the revival of the Toyota Supra in 2019? The Supra was revived in 2019 through collaboration with BMW, focusing on modern features and performance.
  3. What are the most notable features of the new Toyota Supra? The new Toyota Supra boasts advanced technology, dynamic performance, and stylish design, catering to modern car enthusiasts.
  4. How did emission regulations affect the production of the Supra? Stricter emission regulations made it difficult for Toyota to justify the continued production of the Supra, leading to its initial discontinuation.

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