Which Toy Giant is Bigger: Mattel or Hasbro?

Explore the size and influence of Mattel vs. Hasbro in the toy industry. Who leads in revenue and brand value?

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Mattel is generally considered bigger in terms of revenue and global reach. Mattel owns iconic brands like Barbie, Hot Wheels, and Fisher-Price, while Hasbro is known for Monopoly, Transformers, and My Little Pony. Depending on the metric, the answer can vary, but Mattel generally leads in overall scale.

FAQs & Answers

  1. What is the difference in revenue between Mattel and Hasbro? Mattel generally outperforms Hasbro in total revenue, mainly due to its extensive brand portfolio.
  2. What popular brands does Mattel own? Mattel owns well-known brands like Barbie, Hot Wheels, and Fisher-Price.
  3. What key brands are associated with Hasbro? Hasbro is famous for brands like Monopoly, Transformers, and My Little Pony.
  4. How do brand values compare between Mattel and Hasbro? While both companies have strong brand value, Mattel is often seen as the larger player in the toy market.