What Is the Origin of Nike’s 'Just Do It' Slogan?

Discover the surprising origin of Nike’s iconic 'Just Do It' slogan, inspired by Gary Gilmore’s final words and crafted by Wieden+Kennedy in 1988.

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Nike's 'Just Do It' slogan was inspired by the last words of convicted murderer Gary Gilmore, 'Let's do it.' Dan Wieden of the advertising agency Wieden+Kennedy modified the phrase for the 1988 campaign, creating one of the most iconic slogans in advertising history.

FAQs & Answers

  1. Who created Nike’s 'Just Do It' slogan? Dan Wieden of the advertising agency Wieden+Kennedy created Nike’s 'Just Do It' slogan in 1988.
  2. What inspired the 'Just Do It' slogan? The slogan was inspired by the last words of convicted murderer Gary Gilmore, who said 'Let’s do it' before his execution.
  3. When was the 'Just Do It' slogan first used? Nike first used the 'Just Do It' slogan in a 1988 advertising campaign.
  4. Why is the 'Just Do It' slogan so famous? Its simplicity and motivational message, combined with effective marketing by Nike, helped make 'Just Do It' one of the most iconic slogans in advertising history.

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For more insights into iconic brand slogans and their stories, explore our articles on popular advertising campaigns and the creative minds behind them, including deep dives into Nike’s marketing strategies and other legendary taglines.

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