When Did TOMY Acquire Ertl? Key Insights on the Toy Industry Merger

Explore when TOMY purchased Ertl in 2011 and how this merger transformed the toy landscape.

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TOMY purchased Ertl in 2011. The acquisition brought together two well-known brands in the toy industry, combining TOMY's broad toy portfolio with Ertl's expertise in die-cast replica vehicles. This move helped TOMY expand its market presence and strengthen its product offerings.

FAQs & Answers

  1. What year did TOMY buy Ertl? TOMY acquired Ertl in 2011.
  2. How did the TOMY and Ertl merger affect their products? The merger combined TOMY's diverse toy portfolio with Ertl's expertise in die-cast vehicles, enhancing their product offerings.
  3. What is the significance of the TOMY and Ertl acquisition? This acquisition strengthened TOMY's market presence and expanded its brand reach in the toy industry.
  4. Who owns Ertl toys now? Ertl is currently owned by TOMY following their acquisition in 2011.

Watch More

For more insights into significant mergers in the toy world and their impact on brands, check out our videos on other key acquisitions in the toy industry.

  1. Who Acquired Ertl? A Look at the Tomy International Purchase Discover how Tomy International's acquisition of Ertl in 2011 expanded the brand's market reach.
  2. Ertl Toy Discontinuation Explained: Insights and Updates Learn about the discontinuation of certain Ertl toy lines and the company's focus transition to collectibles.