Understanding Myntra's Target Market: Who Are Their Fashion Shoppers?

Discover who Myntra's target market is and why they shop for trendy apparel online.

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Myntra's target market primarily consists of fashion-forward individuals aged 18-35. This group values trendy, stylish, and affordable apparel. Myntra focuses on urban and semi-urban consumers who are tech-savvy, often shopping online for a variety of branded clothing and accessories.

FAQs & Answers

  1. What age group does Myntra target? Myntra primarily targets fashion-forward individuals aged 18-35 years old.
  2. What are the main characteristics of Myntra's target market? Myntra's target market consists of urban and semi-urban consumers who are tech-savvy and value trendy, stylish, and affordable apparel.
  3. What shopping habits are common among Myntra's customers? Myntra's customers often shop online for a variety of branded clothing and accessories.
  4. Why is Myntra popular among younger consumers? Myntra is popular among younger consumers because it offers a wide range of fashionable and affordable options that cater to their style preferences.

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