What Is the 24 Hour Rule on WhatsApp Business API?
Learn about the WhatsApp 24 hour rule requiring businesses to respond within 24 hours or use pre-approved templates.
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The 24-hour rule on WhatsApp refers to the policy where businesses using WhatsApp Business API must respond to customer messages within 24 hours. If they fail to do so, they can only contact the customer again using a pre-approved message template. This ensures prompt customer service and timely communication.
FAQs & Answers
- What happens if a business doesn’t respond within 24 hours on WhatsApp? If a business fails to respond within 24 hours, they can only send messages using pre-approved message templates until the customer initiates a new conversation.
- Why is the 24 hour rule important on WhatsApp Business API? The 24 hour rule ensures timely communication and promotes better customer service by requiring businesses to respond promptly to customer messages.
- Can a business message customers anytime on WhatsApp Business API? Businesses can only send free-form messages within 24 hours of a customer message. After that, they must use pre-approved templates to contact customers.