Master the 10 4 1 Strategy for Effective Social Media Content Sharing

Discover the 10 4 1 strategy for engaging social media content that balances sharing, creation, and promotion.

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The 10 4 1 strategy is an effective approach for content sharing on social media. It suggests that for every 15 posts shared: 10 should be content from others (articles, shares, retweets), 4 should be your own original, informative content, and 1 should be a call-to-action (promoting a product or service, webinar sign-ups). This strategy helps maintain audience engagement by providing value and promoting without being overly self-promotional.

FAQs & Answers

  1. What is the 10 4 1 strategy in social media? The 10 4 1 strategy is a content-sharing approach where for every 15 posts you share on social media, 10 should come from other sources, 4 should be your own original content, and 1 should be a promotional call-to-action.
  2. How can the 10 4 1 strategy improve engagement? By mixing content from various sources with original posts and promotional content, the 10 4 1 strategy keeps your audience engaged and provides them with valuable information without overwhelming them with promotions.
  3. What types of content should I share according to the 10 4 1 strategy? You should share a mix of curated articles, informative original posts, and calls-to-action for promotions or webinars following the 10 4 1 ratio.
  4. Is the 10 4 1 strategy effective for all brands? While the 10 4 1 strategy is broadly applicable, it may need to be adjusted based on your specific audience and brand goals to achieve optimal engagement.