What Does LG Stand For? Discover the Meaning Behind the Brand

Uncover the meaning of LG and its origins. Learn how Lucky Goldstar became a global brand associated with 'Life's Good'.

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LG stands for Lucky Goldstar. The company was originally called GoldStar and was rebranded to LG to appeal to a global audience. LG now also associates its brand with the slogan 'Life's Good'.

FAQs & Answers

  1. When was LG rebranded from GoldStar? LG was rebranded from GoldStar in the late 1990s to better reach international markets.
  2. What does LG's slogan 'Life's Good' mean? The slogan 'Life's Good' reflects LG's commitment to improving quality of life through innovative products.