What Was Wilko Called Before? History of the Wilko Brand Name

Discover the original name of Wilko and why the British retailer rebranded from Wilkinson to Wilko in 2012.

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Wilko used to be called Wilkinson. The British high-street chain, well-known for selling homewares and household goods, rebranded to Wilko in 2012 to modernize its image and appeal to a broader audience.

FAQs & Answers

  1. When did Wilkinson change its name to Wilko? Wilkinson officially rebranded to Wilko in 2012 to modernize its brand and appeal to a wider audience.
  2. Why did Wilkinson rebrand to Wilko? The rebranding aimed to refresh the company's image, making it more contemporary and accessible while maintaining its core offerings.
  3. What kind of products does Wilko sell? Wilko is known for selling homewares, household goods, and everyday essentials on the British high street.

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