Understanding Miquela: The AI-Driven Virtual Influencer

Explore the world of Miquela, the AI virtual influencer created by Brud, and understand her impact on digital marketing.

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Miquela is a digital character created by Brud, a technology startup. Often referred to as a 'virtual influencer,' she combines aspects of artificial intelligence and digital animation. Miquela's social media presence is managed by human creators, blending scripted AI responses with calculated branding. This makes her an AI-driven persona designed to engage online audiences.

FAQs & Answers

  1. What is Miquela? Miquela is a digital character created by Brud, functioning as a virtual influencer that combines AI and digital animation.
  2. How does Miquela interact with her audience? Miquela interacts with her audience through carefully scripted AI responses and strategic branding managed by human creators.
  3. What role do virtual influencers play in marketing? Virtual influencers like Miquela engage audiences and drive marketing strategies by blending authenticity with advanced technology.
  4. Who created Miquela? Miquela was created by Brud, a technology startup focused on digital and AI-driven characters.

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