Is LEGO Really Bigger Than Mattel in Revenue?

Discover how LEGO outperforms Mattel in the toy industry including 2020 revenue comparisons.

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LEGO and Mattel are significant players in the toy industry, but in terms of annual revenue, LEGO generally surpasses Mattel. LEGO's revenue was around $7.2 billion in 2020, whereas Mattel reported about $4.6 billion. Both companies offer a wide range of products, yet LEGO’s unique interlocking bricks and broad appeal across ages have led to consistently higher sales.

FAQs & Answers

  1. What is LEGO's revenue compared to Mattel? In 2020, LEGO's revenue was approximately $7.2 billion, while Mattel's was around $4.6 billion.
  2. What factors contribute to LEGO's higher sales? LEGO's unique interlocking bricks and broad appeal across various age groups significantly contribute to its higher sales.
  3. How do LEGO and Mattel differ in product offerings? While both companies offer a wide range of toys, LEGO focuses on building sets, and Mattel specializes in a mix of dolls, action figures, and games.
  4. What are the latest trends in the toy industry? Current trends include a focus on sustainability, digital play experiences, and the rise of collectible toys.

Watch More

For more insights on the toy industry and comparisons between leading companies, check out our video on the top toy trends of 2023.

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