How Much Money Do You Need to Start Advertising on TikTok?

Discover the budget you need for effective TikTok advertising, starting from $10 CPM.

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TikTok advertising costs start at approximately $10 per CPM (cost per 1,000 views). The minimum budget for a campaign is typically around $50 per day for the entire campaign or $20 per day for individual ad groups. To maximize your reach and impact, it's recommended to adjust your budget based on your specific objectives and audience targeting.

FAQs & Answers

  1. What is CPM in TikTok advertising? CPM stands for cost per 1,000 views, and it represents how much advertisers pay for every thousand views their ads receive.
  2. What budget is recommended for TikTok ads? A recommended minimum budget is around $50 per day for entire campaigns, or $20 per day for individual ad groups.
  3. Can I advertise on TikTok with a small budget? Yes, even with a small budget, TikTok allows flexible advertising starting from $10 CPM, making it accessible for various businesses.
  4. How do I optimize my TikTok ad budget? To optimize your budget, tailor it to your specific objectives and audience targeting to maximize reach and engagement.