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How Does Duolingo Make Money If It’s Free to Use?

Discover how Duolingo generates income through ads, premium subscriptions, and in-app purchases despite being a free language app.

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Video transcript

Duolingo makes money through a combination of ads, premium subscriptions, and in-app purchases. Free users encounter ads in between lessons, which generate revenue. Additionally, Duolingo Plus, a premium subscription, offers an ad-free experience, offline access, and other benefits. Lastly, users can purchase in-app items like streak freezes and extra hearts to enhance their learning experience.

Questions and answers

  1. What is Duolingo Plus?

    Duolingo Plus is a premium subscription that offers an ad-free learning experience, offline access, and additional features to enhance language learning.

  2. Are there ads on the free version of Duolingo?

    Yes, free users encounter ads between lessons, which helps Duolingo generate revenue.

  3. What kinds of in-app purchases does Duolingo offer?

    Duolingo offers in-app purchases such as streak freezes and extra hearts to help users maintain progress and enhance their learning experience.

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