How to Calculate Monthly Average Users (MAU)
Learn to calculate monthly average users accurately using a simple formula.
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To calculate monthly average users: Sum the total number of unique users for each day of the month. Then, divide this total by the number of days in the month. This gives you the average number of users per day, which is your Monthly Average Users (MAU). Example: If you have 3,100 total unique users in a 31-day month, divide 3,100 by 31. Your MAU is 100 users.
FAQs & Answers
- What is Monthly Average Users (MAU)? Monthly Average Users (MAU) is the total number of unique users averaged over a month, providing insights into user engagement.
- Why is calculating MAU important? Calculating MAU helps businesses understand user retention and engagement levels, essential for improving services and marketing strategies.
- How can I improve my MAU? To improve your MAU, focus on enhancing user experience, increasing marketing efforts, and offering incentives for user engagement.