How to Change Attribution Settings on TikTok Ads: A Step-by-Step Guide
Learn how to optimize your TikTok ads by changing attribution settings for better conversion tracking.
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To change your attribution settings on TikTok ads, follow these steps: Go to your TikTok Ads Manager and click on your campaign. In the ‘Settings’ tab, locate the ‘Attribution Settings’ section. Choose between ‘Click-through’ or ‘View-through’ based on your preference. Then, select the desired attribution window (1, 7, or 28 days). Save your settings to apply the changes. This will optimize how conversions are tracked based on clicks or views.
FAQs & Answers
- What are attribution settings on TikTok ads? Attribution settings determine how conversions are tracked, based on user interactions such as clicks or views.
- How do I access TikTok Ads Manager? You can access TikTok Ads Manager by logging into your TikTok account and navigating to the advertising section from the main dashboard.
- What is the difference between Click-through and View-through attribution? Click-through attribution tracks conversions from users who clicked an ad, while View-through attribution tracks users who saw the ad but didn’t click.
- How do I optimize my TikTok ads for better performance? Optimize your TikTok ads by using targeted audience segments, testing different creative formats, and adjusting attribution settings to track performance accurately.