How Does Levi's CEO Recommend Washing Jeans to Preserve Quality?
Levi's CEO shares expert tips on washing jeans: spot cleaning, cold washes, and air drying for longer-lasting denim.
Video transcript
Levi’s CEO recommends rarely washing your jeans. Instead, he suggests spot cleaning with a damp cloth and airing them out to maintain their fit and color. For a deeper clean, he advises turning them inside out and washing in cold water by hand or on a gentle cycle, then air-drying. This method helps to preserve the quality and longevity of the jeans.
Questions and answers
How often should you wash Levi's jeans?
Levi's CEO recommends rarely washing jeans and instead spot cleaning them to maintain their fit and color.
What is the best method to wash jeans without damaging them?
Turn jeans inside out, wash in cold water by hand or on a gentle cycle, and air dry to preserve quality and longevity.
Can air drying jeans help maintain their color?
Yes, air drying jeans instead of using a dryer helps retain their color and prevents fabric damage.
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For more expert advice on denim care and styling, check out our guides on choosing the right jeans for your body type and how to style Levi's jeans for different occasions.
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