Does Google Still Allow Third-Party Cookies in 2024?

Learn about Google's plans to phase out third-party cookies by late 2024 and what it means for businesses and advertisers.

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As of 2023, Google has announced plans to phase out third-party cookies in Chrome by the second half of 2024. This means that, currently, third-party cookies are still allowed, but the timeline for their removal is approaching. Businesses and developers are encouraged to adapt their strategies to a future without third-party cookies, exploring privacy-focused alternatives for tracking and personalization.

FAQs & Answers

  1. When will Google completely remove third-party cookies? Google plans to phase out third-party cookies in its Chrome browser by the second half of 2024.
  2. Are third-party cookies still usable right now? Yes, as of 2023 and early 2024, third-party cookies are still allowed in Chrome, but their removal is imminent.
  3. What alternatives exist to third-party cookies for tracking? Google encourages using privacy-focused alternatives like the Privacy Sandbox APIs for tracking and personalization without third-party cookies.

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