Why did WWE split into Raw and SmackDown?

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Tags

1. #brands
2. #integrity
3. #smackdown
4. #march
5. #named
6. #distinct
7. #world
8. #brand
9. #screen
10. #through
11. #business
12. #adherence
13. #began
14. #major
15. #their
16. #federation
17. #strict
18. #shows
19. #split
20. #after
21. #wrestling
22. #professional
23. #varied
24. #television
25. #promoting