What is important about a logo?

Related questions

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5. Is MTV still a thing?
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7. What is a secondary logo?
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Tags

1. #communicating
2. #symbols
3. #about
4. #public
5. #significant
6. #perception
7. #business
8. #impact
9. #company
10. #efficient
11. #information
12. #important
13. #brand
14. #succinct
15. #branding
16. #investments
17. #makes