How did Lacoste get its logo?

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Tags

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2. #before
3. #personal
4. #brand
5. #forever
6. #crocodile
7. #alligator
8. #embrace
9. #thing
10. #lacoste
11. #returned
12. #reptile
13. #nickname
14. #known
15. #embroidered
16. #france
17. #there
18. #became
19. #after