How does header bidding work?

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Tags

  1. #bidding
  2. #header
  3. #advertisers
  4. #conducted
  5. #allows
  6. #highest
  7. #primary
  8. #priority
  9. #cherry
  10. #their
  11. #platforms
  12. #unified
  13. #server
  14. #using
  15. #outside
  16. #publishers
  17. #impressions
  18. #programmatic
  19. #enough
  20. #which
  21. #auction