Why did Google buy DoubleClick?

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2. #advertising
3. #firms
4. #announced
5. #youtube
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7. #companies
8. #google
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10. #reached
11. #doubleclick
12. #company
13. #equity
14. #online
15. #billion
16. #acquire
17. #today
18. #agreement
19. #stock
20. #amount