How do you calculate PR impressions?

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Tags

1. #media
2. #impressions
3. #press
4. #total
5. #method
6. #another
7. #period
8. #assessing
9. #clippings
10. #publication
11. #number
12. #given
13. #appeared
14. #calculate
15. #multiply
16. #efforts
17. #which
18. #circulation