What is reverse branding?

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  1. #brand
  2. #volvo
  3. #trying
  4. #being
  5. #create
  6. #branding
  7. #reverse
  8. #category
  9. #safety
  10. #obvious
  11. #concept
  12. #starting
  13. #choice
  14. #first
  15. #google
  16. #search
  17. #association
  18. #essentially