What does the S in Swatch stand for?

Related questions

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4. Do Tudor watches go up in value?
5. Is Rolex part of the Swatch Group?
6. What does Gubbed mean in Scottish?
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Tags

1. #where
2. #launch
3. #second
4. #equally
5. #swatch
6. #switzerland
7. #reflecting
8. #watch
9. #important
10. #creative
11. #afford
12. #means
13. #customers
14. #stands
15. #iconic