Why is it called Swatch?

Related questions

1. What is a sample swatch?
2. Who is in the Swatch Group?
3. What does Swally mean in Scottish?
4. Is Tag Heuer better than Rolex?
5. What does Boak mean in Scottish?
6. Do Tudor watches go up in value?
7. Are Tudor and Rolex the same?
8. Are Swatch watches serviceable?
9. Are Swatch waterproof?
10. Does Rolex own Tudor?

Tags

1. #talking
2. #derived
3. #really
4. #seeing
5. #meaning
6. #concept
7. #watch
8. #brand
9. #called
10. #history
11. #second
12. #completes
13. #nicolas
14. #swatch
15. #hayek
16. #before
17. #swath
18. #attitude