What is ATL and BTL in sales?

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Tags

1. #individual
2. #sales
3. #their
4. #loyalty
5. #generate
6. #share
7. #targeted
8. #below
9. #effect
10. #needs
11. #while
12. #promotions
13. #branding
14. #according
15. #level
16. #tailored
17. #preferences
18. #repeat
19. #today
20. #audience