What is below the line and above the line?

Related questions

1. What are BTL activities?
2. What is an ATL campaign?
3. Is sponsorship ATL or BTL?
4. What is the difference between trade and marketing?
5. What does a trade marketing manager do?
6. Is sponsorship above the line?
7. Are billboards above the line?
8. Is Social Media ATL or BTL?
9. What is the full meaning of BTL?
10. What is ATL in school?

Tags

1. #radio
2. #consumers
3. #above
4. #media
5. #advertising
6. #include
7. #internet
8. #where
9. #reach
10. #conventional
11. #promote
12. #these
13. #print
14. #target
15. #brands
16. #television