What does the S on Jughead's shirt mean?

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Tags

1. #jughead
2. #turns
3. #infamous
4. #behind
5. #mysteries
6. #meaning
7. #montana
8. #comics
9. #turned
10. #bertholet
11. #according
12. #stands
13. #squirrel
14. #place
15. #which
16. #skunk
17. #shirt
18. #actually
19. #where
20. #biggest
21. #riverdale
22. #archie
23. #haverhill
24. #based