Is AdWords worth it for small business?

Related questions

1. Do Google ads really work?
2. Are Facebook and Google related?
3. Do commercials really work?
4. When should I use AdWords?
5. Is Google AdWords effective?
6. Is it better to advertise on Google or Facebook?
7. How many ads does Google have?
8. How do I set up Google AdWords?
9. What is the use of Google AdWords?
10. Is advertising worth the money?

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15. #adwords
16. #pages
17. #search