Why is the W in PwC lowercase?

Related questions

1. What is PwC industry?
2. Who are PwC competitors?
3. Does IBM own PwC?
4. How many people go to PwC?
5. What is deals in PwC?
6. Is PwC a limited company?
7. How long does it take to become manager at Big 4?
8. Which is the biggest Big 4?
9. How long should you stay in public accounting?
10. What services does PwC offer?

Tags

1. #lybrand
2. #firms
3. #waterhouse
4. #price
5. #based
6. #therefore
7. #merger
8. #result
9. #coopers
10. #lower
11. #maybe
12. #upper
13. #written
14. #between
15. #because
16. #other