Why is sans serif easier reading?

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  1. #works
  2. #spend
  3. #because
  4. #easier
  5. #recognise
  6. #letters
  7. #letter
  8. #fonts
  9. #brains
  10. #individual
  11. #without
  12. #distinctive
  13. #identifying
  14. #longer
  15. #shape
  16. #printed
  17. #quickly
  18. #serif
  19. #usually
  20. #brain