What is Adidas positioning strategy?

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Tags

1. #target
2. #desired
3. #among
4. #adidas
5. #minds
6. #premium
7. #positioning
8. #order
9. #products
10. #brand
11. #customer
12. #affluent
13. #consumers
14. #upper
15. #helps
16. #segments
17. #middle
18. #create
19. #class
20. #targets
21. #superior
22. #pricing
23. #quality
24. #strategy