What is the catch part of phishing?

Related questions

1. Does Gmail have disposable email addresses?
2. What is Mailinator?
3. Can you get a virus just by opening an email?
4. Can I have 2 Gmail addresses?
5. Why did I get an email from PayPal?
6. Does Gmail have sub accounts?
7. How can I check a website is safe?
8. Can you merge two Gmail accounts?
9. Can I change my Gmail address?
10. Can I have more than one Gmail address?

Tags

1. #masquerade
2. #financial
3. #information
4. #originator
5. #catch
6. #illegal
7. #collected
8. #phishing
9. #transactions
10. #victim
11. #message
12. #conduct