What are the characteristics of each component of the GE Matrix?

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Tags

1. #three
2. #medium
3. #categories
4. #competence
5. #creating
6. #market
7. #competitiveness
8. #represented
9. #cells
10. #mckinsey
11. #divided
12. #business
13. #comprises
14. #attractiveness
15. #plotted
16. #matrix