What happens if you don't reach Kickstarter goal?

Related questions

1. How much money can you raise on Kickstarter?
2. Can I raise money for myself?
3. Can Kickstarter make you rich?
4. Is Kickstarter or GoFundMe better?
5. Can you change Kickstarter goal?
6. Is crowdfunding legal in Australia?
7. Does GoFundMe own YouCaring?
8. Is Cash crowdfunding legal?
9. Do backers make money on Kickstarter?
10. What percentage of kickstarters are successful?

Tags

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6. #expected
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13. #creators
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15. #nothing
16. #advantages
17. #reach
18. #without