Why do we use personas?

Related questions

1. What is customer journey mapping?
2. What is participatory planning approach?
3. How does planning improve focus?
4. How do you describe persona?
5. What does no gains without pains mean?
6. What is customer relationship in business model canvas?
7. How does planning help an organization?
8. How do personas help in marketing?
9. Does persona mean personality?
10. What is customer jobs in value proposition canvas?

Tags

1. #goals
2. #personas
3. #purpose
4. #empathy
5. #enough
6. #express
7. #solutions
8. #working
9. #understanding
10. #based
11. #users
12. #needs
13. #services
14. #describe
15. #understand
16. #develop
17. #products